Retailers are pushing their customer service and supply chain systems to new limits in anticipation of record spending this holiday season. Increasingly, they’re relying on generative AI to help them deliver on rising demand. Just a year after the release of ChatGPT, gen AI is generating value in many different industries, including retail. Salesforce predicts gen AI will account for $194 billion in global online spend during this holiday season. A recent Deloitte study found that retailers expect gen AI to play a significant role in several areas, including: Chatbots/customer service: 33%Sear…