In the ever-evolving landscape of digital marketing, artificial intelligence (AI) has emerged as a game-changer, significantly impacting marketing outcomes and return on investment (ROI). A recent survey conducted by BrightBid, the adtech platform for Google Search, provides valuable insights into the widespread adoption, confidence, and challenges associated with AI tools among marketing executives. With 79% of top marketing leaders reporting a boost in ROI through AI integration, the survey sheds light on the current state of AI in marketing and offers a glimpse into what this revolution mea…